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CREATIVITY: The New Leadership Compentency

With today’s highly competitive environment, the demand for strategic thinkers, creative problem-solvers, and multi-disciplinary connective leaders is at an all-time high. To succeed in this chaotic environment, companies need to re-focus on stimulating the development of human potential and the entrepreneurial spirit, the cornerstones of innovation and profitability, within the company. Individuals, in turn, need to unlock the full range of their creative abilities in order to succeed in the hyper-competitive race for talent. And, leaders need to be certain, confident, and self-actualized to attract top talent to their organizations and to navigate successfully through today’s increasingly complex and ambiguous environment.

In today’s open talent economy, CEOs identify creativity as the top leadership competency for the successful enterprise of the future. Creativity was ranked above operational effectiveness, influence, and dedication. Managerial discipline and rigor are no longer at the top of the list. What accounts for this shift? For the most part, in the midst of the worst economic downturn in their professional lifetimes, increasing global complexity, in which the opposing forces of interconnection/interdependency and individualism are at play, and the lack of organizational competence necessary to succeed in the new highly competitive ideas economy, CEOs realize that creativity and innovation are essential.

Creativity refers to the ability to originate or invent something new (a product, solution, artwork, literary work, joke, etc.) that has value. Creativity (or the ability to create) is the ability to transform energy into matter or an idea into physical reality. Throughout history, we find highly creative individuals whom we call geniuses. Geniuses are born with a strong desire (will) or drive to create. They also possess a strong ability to plan how they will realize their vision. Finally, they are driven to take action in order to implement the plan and make it happen. Genius is not just about generating ideas. It is about making things happen. the genius method was inspired by the creative processes of our great thinkers and doers.

the genius method presents a comprehensive, experiential, action-oriented, and practical intensive program for the development of leaders, executives, entrepreneurs, creatives, and motivated individuals interested in extraordinary, strategic, and creative leadership. It provides tested approaches to inspiring creativity, developing critical thinking skills, generating new ideas, and channeling creative energy for positive change - the key drivers of success in companies today.

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