GENIUS

Throughout our history, there are individuals whom we know as GENIUSES. Geniuses are pioneers, charismatic leaders, entrepreneurs, inventors, mystics, revolutionaries, dreamers, rebels, mavericks, thought-leaders, pathfinders, paradigm-shifters, and catalysts of change.  

They don’t listen to authority. They ignore the rules. They laugh at the status quo. They defy dominant opinion. They outrage outdated critics. They stand up to complacency. They scoff at mediocrity. They don't take short cuts in favor of the bottom line. They destroy old systems. They beautifully wreck what came before to clear the path for something new -- something innovative, transformative, and transcendent which only they can bring to reality.

They create no matter the psychic toll. They thrive on the creative hunt. They are impatient in the pursuit of perfection. They are ripe for disruption. They give birth to bold ideas. They create new fields. They provoke change. They are the stubborn souls to whom every significant development and innovation can be traced. 

They display exceptional creativity, originality, curiosity, and intellectual ability. But, genius is more than intelligence. Genius is a creative force. It is a living thing in the human psyche. A timeless obsession. It’s the source of our inspiration, our wisdom, our imagination, our passion, our creative spark. Genius is our drive to give the infinite and universal finite and individual expression - to transform a pure idea into physical reality. In sum, genius is the innate, intense, irresistible, irrepressible, imperious impulse to CREATE.

And, genius is the thirst to CONTRIBUTE. Genius is the desire to make a difference in people's lives - to make things better because it makes us better. Because, it makes the world better.

Genius is the evolutionary impulse behind the rage to master - a particular task, a project, the creative process, and ultimately the Self. It is the source of creativity and innovation, the key to superior, sustainable growth, profitability, and Change. It is the source of purpose, authenticity, and meaning. Genius bends history and transforms human evolution. It puts a dent in the universe. 

Genius is not an elusive, esoteric quality that only the special among us will ever taste. Genius exists within each of us.  And, it is the key to the full manifestation of SELF and a richer human experience characterized by global citizenship and planetary stewardship.