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unlock your inherent genius

to bend history and

transform human evolution

Everyone is born a genius, but the process of living de-geniuses them. R. Buckminster Fuller





Throughout our history, there are individuals whom we know as GENIUSES. Geniuses are pioneers, charismatic leaders, entrepreneurs, inventors, mystics, revolutionaries, dreamers, rebels, mavericks, thought-leaders, pathfinders, paradigm-shifters, and catalysts of change.  


They don’t listen to authority. They ignore the rules. They laugh at the status quo. They defy dominant opinion. They outrage outdated critics. They stand up to complacency. They scoff at mediocrity. They don't take short cuts in favor of the bottom line. They destroy old systems. They beautifully wreck what came before to clear the path for something new -- something innovativetransformative, and transcendent which only they can bring to reality.


They create no matter the psychic toll. They thrive on the creative hunt. They are impatient in the pursuit of perfection. They are ripe for disruption. They give birth to bold ideas. They create new fields. They provoke change. They are the stubborn souls to whom every significant development and innovation can be traced. 


They display exceptional creativity, originality, curiosity, and intellectual ability. But, genius is more than intelligence. Genius is a creative force. It is a living thing in the human psyche. A timeless obsession. It’s the source of our inspiration, our wisdom, our imagination, our passion, our creative spark. Genius is our drive to give the infinite and universal finite and individual expression - to transform a pure idea into physical reality. In sum, genius is the innateintense, irresistible, irrepressible, imperious impulse to CREATE.


And, genius is the thirst to CONTRIBUTE. Genius is the desire to make a difference in people's lives - to make things better because it makes us better. Because, it makes the world better.


Genius is the evolutionary impulse behind the rage to master - a particular task, a project, the creative process, and ultimately the Self. It is the source of creativity and innovation, the key to superior, sustainable growth, profitability, and Change. It is the source of purpose, authenticity, and meaning. Genius bends history and transforms human evolution. It puts a dent in the universe


Genius is not an elusive, esoteric quality that only the special among us will ever taste. Genius exists within each of us.  And, it is the key to the full manifestation of SELF and a richer human experience characterized by global citizenship and planetary stewardship.


the genius method


a pragmatic and soulful accelerator program for unlocking your inherent genius

Created at Stanford University by Yolanda Quiroz Soto, JD, the genius method delivers an experiential, action-oriented genius development program consisting of time-honored mind/body principles/techniques, modern leadership/management strategies, cutting-edge design thinking, and the latest research in neuroscience --- with a focus on taking action --- to empower you to unlock your inherent genius to bend history and transform human evolution.

designed to empower you to unlock your inherent genius to bend history and transform human evolution 

designed to give you communication on what you are creating, what is keeping you from achieving it, and how to transform your idea into physical reality


designed to identify the energy dynamic behind what you are creating, release limits and blocks, and reset for it for outcome optimization


designed to unlock the full range of your inherent genius in the workplace as the key to staying competitive in today's increasingly interdependent and diverse economy

Steve Jobs photo by Matthew Yohe

the genius method






who want to


awaken creativity

cultivate a genius mindset

achieve extraordinary results

become an authentic creative leader


The public is wonderfully tolerant. It forgives everything except genius. Oscar Wilde 


The true genius shudders at incompleteness — imperfection — and usually prefers silence to saying the something which is not everything that should be said. Edgar Allan Poe


When a great genius appears in the world you may know him by this sign; that the dunces are all in confederacy against him. Jonathan Swift


Everyone is born a genius, but the process of living de-geniuses them. R. Buckminster Fuller


Colleges hate geniuses, just as convents hate saints. Ralph Waldo Emerson


In the republic of mediocrity, genius is dangerous. Robert G. Ingersoll


Genius is finding the invisible link between things. Vladimir Nabokov


Genius is play, and man's capacity for achieving genius is infinite, and many may achieve genius only through play. William Saroyan


The difference between stupidity and genius is that genius has its limits. Albert Einstein


There is no great genius without a mixture of madness. Aristotle


Genius is talent set on fire by courage. Henry Van Dyke


There is no off position on the genius switch. David Letterman



Diversity of Experiences Fuels the Fires of GENIUS



The best way to achieve innovation is through the radical collaboration of diverse groups of people.


To unlock the collective genius

Bring together talented, knowledgeable, and hard-working individuals with diverse cultural, economic, and academic backgrounds and life experiences. Their unique interests, insights, skills, talents, and problem-solving approaches will generate a broad portfolio of ideas. Create new situations that force the team out of old behaviors and catalyze new patterns of interacting. 


To unlock the individual genius

Go to new places

Get out of your comfort zone

Connect with diverse people

Expose yourself to new experiences

Explore art, food, music, etc., from different parts of the world


You will have  broader perspective, more dots to connect, more rhythms to which to move, and cross-pollinating insight. 


Leonardo da Vinci is the global archetype of GENIUSHe was highly accomplished in a variety of fields including architecture, anatomy, botany, music, athletics, city planning, engineering, invention, philosophy, painting, geology, military strategy and science, geography, and others. His accomplishments, however, did not come easily. da Vinci faced many challenges throughout his life. But, through it all he persevered and accomplished great things. The secret to his genius? 



"It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them.

They went out and happened to things."


"Where the spirit does not work with the hand, there is no art."



da Vinci believed that a positive mindset, combined with action, was essential to success. To stay motivated, he practiced repeating empowering messages (affirmations/auto-suggestions) to deprogram self-defeating thinking and cognitively restructure his mind. Here are a few auto-suggestions, he used to empower himself mentally as an active creator of his life. By practicing these, you can re-wire your brain (create new neural tracks), create a genius mindset, and unlock your full potential.



I do not depart from my furrow.


Obstacles do not bend me.


Every obstacle is destroyed through rigor.


I shall continue.


I never tire of being useful.



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                    the genius method

unlock your inherent genius

to bend history and

transform human evolution

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